A newcomer to politics, with no name recognition and a strong desire to make Lombard a better place Brian LaVaque dove into the political arena. When developing a strategy for Brian our goal was simple; Make an introduction to the community with an aggressive online advertising blitz, along with door-to-door visits in the neighborhood to discuss issues with constituents. We also wanted to target younger voters between the age of 29 and 50 who typically don’t vote in general elections.
Working closely with Brian’s campaign manager we built a website that was clean, intuitive, and told his story while simultaneously conveying his message and stance on issues.
Since Brian had no name recognition, we also developed a marketing strategy that would amplify his presence within the community and online by creating a clean, readable logo and campaign signs. We also implemented various social media and SEO tactics and ran search engine ads.
With Brian’s hard work and our strategic advertising efforts, he won for the 2021 Lombard, Illinois District 1 Village Board Trustee.
Logo & Signage
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