In 2014 When Paula’s Cleaning Company came to Suvii, it was a struggling residential and commercial cleaning business. Though the company found initial success, for years they had no digital footprint which hurt their ability to be in front of new prospects. Over time Paula’s Cleaning Company saw a significant decline in leads and ultimately their customer base.
Our team of experts worked closely with Paula’s Cleaning Company to provide a detailed analysis of how the company should be positioned in the industry through a full company rebrand, and a well thought out digital/online presence.
This rebrand included a name change to Freshmint Cleaning Service along with a new logo & tagline that would be used on all the marketing materials as well as their company uniforms.
Our design experts also updated branding color palettes, fonts and provided the company with a brand-new website which would serve as the anchor to showcase their new brand.
Following the company rebrand we worked with Freshmint Cleaning Service (formerly Paula’s Cleaning Company) to execute a marketing blitz that included search engine ads and social media ads.
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