We completed a brand refresh for B. Coleman Aviation that improved their brand awareness online and with their wealthy regional, national, and international audiences.
B. Coleman provides jet charters, aviation fuel, hangar space, aircraft maintenance and more to customers flying into and around the Chicago area. The brand refresh included a new website, new logos, online business profiles, online advertising and new brochures and flyers.
When we were planning B. Coleman’s corporate capabilities brochure, we wanted it to raise the look and feel of their organization, so it resembled the brands their executive audiences were used to seeing.
We designed their brochure to be a quick, executive overview of their service offerings. We used a large, clean, and sophisticated layout with professional images that captured the beauty of aviation and highlighted B. Coleman’s distinctive qualities.